In the early 2010’s, a new expression – “negative SEO” was coined within the webmaster community. The term, as it clearly suggests, is a form of counterproductive search engine optimization. A form of search engine optimization that actively involves sabotaging the positions a competitor holds. Suchmaschinenoptimierung Kassel tells you all you need to know about this.
However, it all began in the early 2000s when it was rumored about something called “Google Bowling”. A little simplistic, this was about creating links to a competing site, which in one way or another allowed Google to lift the eyebrows. This would eventually lead to a significant loss of the competitor in the Search Engine Result Pages (SERP) or completely erased from this. Thus, one could easily remove a competitor but for that matter, having to “re-run” this in the results.
It was considered to be one of many myths in search engine optimization, and without delivering any solid examples, it remained nothing but a hot topic . Then in 2012 something happened – Google released its so-called Penguin update.
The contentious course on the topic continues, but negative SEO is a reality. Can you improve its ranking by removing links, then it should probably also be possible the opposite. Ultimately, this is a bad rating for Google, because it’s one thing if you can rank high with bad content, but another one if you can sabotage for competitors…
Moreover, here are the following negative SEO that you should watch out for. These attempted spam can badly hurt the reputation of your website and lower your rankings in search engine. Hopefully, this list can help you determine when you should act against negative SEO towards your website.
1. Link farms
If you’ve been spammed with just one or two links, there’s no need to worry because it won’t affect your rankings that bad. However, those who attempt to attack you with negative SEO create links from the interconnected website. In order to appear that you are manipulating it, they would go as far as using one of your niche keywords as a disguise.
Now, to avoid this fromhappening, make sure that you constantly monitor your website. Software such as SEO SpyGlass allows you to view the links on your website and the domain that it refers. Study the graph carefully and take not if there had been any unusual spike that you didn’t notice before. Once you’ve confirmed that these are indeed spammy links on your website, make sure that you create a disavow file immediately and export it as soon as possible.
2. Scraping your content
Another factor that can badly damage your ranking is duplicating content from another website. Once the Google figured out that this kind of content had been duplicated and published on numerous websites, it will only choose a single version that they intend to place in higher rankings. It’s the matter of who Google finds first instead of who first created the content. So, even if you are the original author, you can suffer from bad rankings because other websites are scraping your content.
Now, make sure that you’re going to use Copyscape to make sure that none of the articles that you’re going to publish is duplicated from another website’s content. Google ranks websites for quality content and an original article published.
3. Heavy server load
Unfortunately, some unscrupulous website will try to drag you down by crawling and generating heavy server load on your website. Now, if the Googlebot fails to connect to your website a couple of times, there is a high possibility that you’d rank lower.
Make sure that you contact your hosting company as soon as you noticed that your website is running slow.
Some desperate sites also try to change a bit in your content and hide it under spammy links. Hence, when a user tries to access your website, they’ll be redirected to the other website instead. The traffic that is supposed to be yours will be easily transferred to them without you even knowing it.
To stay safe, make sure that you use WebSite Auditor to identify any possible attacks on your website.
These are just some of the negative SEO that you should be wary of. Aside from working hard in building a reputation for your website, protect your hard work by paying attention to details and refusing to overlooked potential problems. It’ll help not just maintain but also improve your rank as well.